The Best 2020 SEO Trends

Google SEO Trends 2019
Search engines are becoming ever more intelligent. Google is currently answering more queries directly on the results web pages and the number of voice-activated search queries is certainly increasing. Website operators are worried that this could drastically change their optimization strategy.

For this reason, we have compiled the next overview with all the current important best practices and SEO trends 2019.



1. Featured Snippets
If you look at the search engine result webpages (SEPRS) today, you see they have received a whole lot of “competition”. On the one hand, AdWords ads take up a complete lot of space in commercial search queries. Depending on the type of search query, shopping ads with photos or a block of four spots with text ads are also placed in front of the organic search results.

Your additional “competitors” for the top rankings are:

Local Packs
Knowledge Graph
Featured Snippets
“People Also Ask” Boxes
Google News
Google Images
Youtube Video Pack
Is an example for a featured snippet Here. In this case, the image on the snippet comes from a different website than the one supplying the text.

Featured Snippets shall continue to play an important role in 2019. They satisfy the user’s need for simple answers to a relevant question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question.

However, it remains to be seen how Google handles the standing of the pages used. Google has already started to create a knowledge graph for many queries, using data from Wikipedia to do so. In the English-speaking world, Google is ahead with regards to answering questions far. This is where the search engine shows its “People So Ask” Boxes, which can be clicked directly by users.

Practical tip: In 2019 it will be even more complicated to be noticeable in the very best positions of the SERPs. For the optimization of your site, you need to be a lot more strategic about which goals you need to attain and which are achievable.

If you would like to be top-ranked with your content material in Featured Snippets, especially when it comes to knowledge questions, consider putting query & answer sequences on the web page. Tables with organized information can also give a listing above the organic results. Even if your competition for the very best positions shall are more fierce, in regards to to featured snippets, “smaller sized” sites likewise have a good potential for high rankings if indeed they provide well-organized answers that Google may use.

Therefore in 2019, you should increasingly consider what your target group really wants to understand when searching the net or what they would like to cover with their search. The more this want is met by you with your content, the better your ranking chances shall be.

2. Structured data becomes even more important
With the evolution of SERPs, Google is accessing a lot more data material. Today, Google can be able to create its meaningful meta-descriptions from existing articles. In addition, the search engine giant uses structured data to create rich snippets. Since the available space has become smaller due to a change in the arrangement of the advertisements, you should ensure that you create eye-catching snippets.

For example, our attorney seo page appears to be this in Google:



Note that homepages cannot get review snippets, only inner pages do. Rich snippets can significantly boost the click-through rate (CTR) for your website. Some sources say this can increase by up to 30%, but we have never seen such high changes on all websites in our care.

Google needs structured data to ensure that rich snippets could be displayed at all. Here are more examples of such snippets:

rating stars
calories
opening hours
event data
Practical tip: Mark up your content in the best possible way. Here you have different possibilities available, the primary one being Google’s own internet site at schema.org.

3. User experience
Who speaks today of “seo” is actually anachronistic. In the end, we usually do not optimize for search engines, but for users of search websites and engines. For this reason, the user experience plays an increasingly important role.

The following starting factors for OnPage optimization should therefore also be on your own to-do list in 2019:

Loading rate: With tools like gtmetrix you can examine the loading instances of your web pages. You can also use the free PageSpeed tool from Google to measure the functionality of your site. We've created a guide for you personally ways to optimize the loading time of your page.

Technically flawless websites: Users have become more and even more demanding and should be able to rely on your pages being usable in 2019 aswell. Don’t use Adobe Flash any longer, for example.

Mobile optimization: In most areas, more than half of most search queries are actually done on smartphones or tablets. This makes it even more important to meet this user need.

4. AMP: Page Speed Boost
Mobile Optimization may be the standard for creating fresh websites today. With Accelerated Mobilie Web pages (AMP) and Progressive Internet Apps, Google shows you how to make your mobile page even more quickly.

AMPs are a fundamental element of Google SERPs already. It is anticipated that the “AMP” theme will gain more momentum in 2019 even, but not it should be utilized by all website, due to its limitations. AMPs are devoid of images and structure and contain pure text often, which is why these pages load so quickly. We have applied AMP before and afterwards removed it, today but news websites absolutely need it, because it gets news content into Google’s news carousel at the very top in mobile devices.

5. Content matters
Although Google’s algorithms are receiving better and better, it still needs content in the kind of text to look for the relevance of web pages to a search query. Google provides made tremendous improvements in the analysis of textual content recently and uses the latest technology with Rankbrain to better understand content.

This leap in quality is going to continue in 2019 as the operational system learns alone. Your goal should, therefore, continue to be to own best content on your “topic” on the web.

Practical tip: Check your texts consistently and make certain they remain unique and offer added value. Word counter analyses can support you in the writing and analysis of texts. These show you which conditions your text should contain so that it becomes as relevant as possible with regards to a search term. Make sure you usually do not stuff keywords in your texts - we still see a lot of websites that do that.

6. Voice search
As early as 2014, Google determined in a study that more than 40 percent of respondents use voice-controlled web search. For teenagers, the price was even higher than 50 percent. According to Google, every fifth search query on mobile devices is currently made via voice input. Due to the increasing use of digital assistants and clever home devices, users will probably use features such as for example “Voice Search” more frequently in 2019.

Useful tip: Because users communicate directly with the internet search engine in voice-controlled searches, you should focus more in longtail keywords when optimizing content. At the same time, it can be beneficial to anticipate possible user questions that your articles will answer.

Useful tools are here:

answerthepublic.com
Google Trends
Google Suggest
ubersuggest.io
7. Google’s Mobile First Index
Over the past 2 yrs, Google has shown that the focus is increasingly on mobile. This is not surprising since the amount of users on the mobile Internet has risen considerably and exceeds the number of desktop users with regards to web searches. For instance, mobile optimization was only introduced as a ranking element in 2016. In 2017, Google finally drummed up advertising for accelerated mobile pages and improved its mobile upgrade. In summer 2018, the “Mobile First Index” provides finally been implemented. Google prefers showing the version of a page in the cellular index in the future, which is optimized for cellular devices.

If you have not yet optimized your website for mobile devices, you should do so by 2019 at the most recent.

8. Links remain important
Every year there are alternating calls that “SEO is dead” or “Link constructing is dead”. But in fact, even in 2019 backlinks will continue to play a significant role. In 2018, Gary Illyes from Google said at a conference that the good previous PageRank is still an essential ranking transmission for Google internally. And link power, or authority, is attained via backlinks.

In fact, so-called “linkless backlinks” may enjoy an even bigger part in 2019. This thought is based on the truth that Google may also consider mentions of websites or brands on additional websites, although no direct hyperlink refers to the target page.

Practical tip: For SEO 2019, you must understand that link building via third- and fourth-class article portals or unmotivated guest posts won't work. Instead, you should invest in unique content material that users enjoy consuming or sharing.

You should also be careful with guest posts in general. Two years ago, Google warned against low-quality posts of the kind, therefore make extra sure you the quality is on point.

A simple guideline that you can also follow in 2019 when building links: Every time, think about whether the connect to your page really supplies the user added value.

9. Stronger concentrate on image search
Google upgraded its image search in 2017 significantly. Many websites also had to struggle with traffic losses because users no more have to leave Google to view images and may click their method through them like in an image gallery. By enhancing image search Google has responded to a trend.

Practical tip: The fact that users are increasingly searching for images should provide you with the incentive to optimize your visual material. Try to use better pictures than your competition. In 2019, just like last year, you should think holistically with regards to content. The content of your site is a harmonious interaction of image, text message, or video material, which should be targeted at the added value for the user and cover a subject as comprehensively as possible.

10. Rankbrain: machine learning
With Rankbrain, Google introduced a new self-learning algorithm in 2015. Since then, artificial intelligence (which includes not yet been fully developed) has been accountable for answering the type of search query which has never been made before. Apparently, that constitutes about 15% of the daily search queries on Google.

In the meantime, Rankbrain has learned a lot more and Google is able to answer even complex questions better. We can, therefore, expect search engines to become better still at understanding us humans in 2019.

This is good news for everybody who works hard every day to create fast websites with great quite happy with added value for users!

Conclusion: Your checklist for 2019
Add markups to your The Best Post 2018 SEO Rule Book website so Google may use structured data for rich snippets and you can boost your CTR in SERPs.
Create a technically perfect site that is absolutely cellular optimized and can easily be crawled and indexed by search engines.
Try to make your website as as possible fast.
Concentrate on optimizing your content for mobile devices.
Don’t think of backlinks when publishing content on other websites primarily.
Always try to fulfill the user’s need in the best of most top-ranked websites on a search term or topic.